Effective marketing is essential for companies’ survival and success. Knowing consumers’ behavior, including their unique desires/preferences for the types of products/services and their purchase habits is crucial for effective marketing. In addition, all companies should market/promote its products/services ethically so the companies can establish good reputations to the public and particularly to its customers and that will help the companies’ long and stable growth. In this seminar, Dr. Carla Walter will discuss relevant issues on consumer behavior and ethical marketing practices. Particularly, she will use cases to explain these issues. 

Dr. Walter did her Post-Doctoral study in Marketing at University of Arkansas. She has been a professor in marketing and management at Missouri Southern State University, Joplin, Missouri since 2003. Dr. Walter has published numerous articles in the fields on academic journals and received several research grants and awards. She has also been a consultant for businesses and governments. She was a business owner and executive of several corporations before she became a professor.

The seminar is organized by the Center for the Study of Minority and Small Business and the Department of Business Administration at UWest.

The Seminar is open to the public, free of charge. UWest is located at 1409 N. Walnut Grove Avenue, Rosemead, CA 91770, right off the Pomona Freeway. Please call (626) 571-8811, ext. 125 to reserve your seat or for more information.

Seminar on Consumer Behavior and Ethical Marketing Practices
Wednesday, February 24, 3:30-4:30 p.m., 2010
Dr. Carla Walter
UWest, AD 205