Startups and small-medium sized enterprises have one thing in common–the need to market to new market niches, whether that niche is a domestic one or one overseas. It is essential to learn how to avoid most common market entry factors that result in dismal sales and lost opportunities. This seminar concentrates on the practical promotional tools designed for business owners and others charged with generating leads and growing revenue.

Mr. Murray Johannsen is the President of Legacee Corporate Services Inc. which provides professional consulting services in business and management for local and international companies. He has taught on-site classes in management and leadership to managers from government agencies and Fortune 500 organizations such as Bechtel, Hughes, Northrup-Grumman, Well Point, and Lockheed-Martin. Mr. Johannsen is an adjunct professor at UWest. He teaches at UCLA, and Korea University, Seoul. He has an MBA from the University of Iowa and a B. A. in Psychology from Harvard University.

The seminar is organized by the Center for the Study of Minority & Small Business and the Department of Business Administration at UWest.

The lecture is free of charge to the public. UWest is located in Rosemead, 1409 N. Walnut Grove Avenue (turn right off Fwy 60, exit at San Gabriel). Please call (626) 571-8811, ext. 125 to reserve seating.

Seminar on Market Entry Techniques
Thursday, January 14, 6:30-8:00 p.m., 2010
Murray Johannsen, President of Legacee Inc.
UWest Conference Room