Bachelor of Arts in Business Administration
Navigate a rapidly changing world.
The Bachelor of Arts in Business Administration at University of the West (UWest) offers a comprehensive education designed to develop well-rounded professionals equipped with a global perspective.
BA Business Administration Program Overview
UWest’s Business Administration program equips students with the skills and knowledge to lead, innovate, and navigate the complexities of the modern business world—all with an emphasis on ethical leadership and cultural awareness. Students can specialize in one of four concentrations: Accounting, Computer Information Systems, International Business, or Marketing. Our curriculum emphasizes cross-functional and cross-cultural understanding, preparing graduates to excel in diverse organizational settings.Â
Program Structure:
- Total Units Required: 120 units
- General Education: 51 units
- Business Core Courses: 69 units
Concentrations
Students can customize their degree by choosing a concentration, completing 12 units within their selected field:
- Accounting – Develop expertise in financial reporting, taxation, and auditing.
- Computer Information Systems – Gain skills in data management, programming, and business technology.
- International Business – Learn about global trade, cross-border strategies, and cultural business practices.
- Marketing – Understand consumer behavior, branding, and digital marketing strategies.
With a flexible curriculum, students can tailor their education to align with their career goals, preparing them for leadership roles in a variety of industries.
Highlighted Courses:
- BUS 201: Principles of Microeconomics
Explore how consumers and businesses make decisions, analyzing market structures, pricing strategies, and economic policies that shape the business world. -
BUS 210: Introduction to Financial Accounting
Gain essential financial literacy by learning how to record transactions, analyze financial statements, and understand accounting principles critical for business success. -
BUS 308: Principles of Management
Learn the fundamentals of management, including leadership, decision-making, and organizational strategies to drive business success in any industry. -
BUS 331: Consumer Behavior
Understand what influences customer decisions by studying buying patterns, market trends, and psychological factors that shape consumer choices. -
BUS 351: International Business
Develop a global business mindset by exploring international trade, cross-border operations, and strategies for success in a globalized economy.
Why Choose UWest’s Business Administration Program?
 Future-Ready Curriculum
Dive deep into a curriculum that nurtures both the mind and the heart, blending psychological theories with real-world application.
A Global Business Perspective
Learn in a multicultural environment that reflects the realities of international business, helping you navigate diverse markets and opportunities.
Personalized Guidance
Benefit from small class sizes and dedicated faculty who mentor you toward your career goals.
Networking and Career GrowthÂ
Learn from experienced professionals who bring academic excellence and practical wisdom into the classroom.
Future-Ready Curriculum
Gain practical skills in leadership, finance, and entrepreneurship, preparing you for success in today’s competitive business world.
A Global Perspective
Immerse yourself in a multicultural learning environment where diverse perspectives enhance your understanding of human behavior.
Personalized Mentorship
Experience the power of small class sizes, where professors know your name, understand your goals, and guide you every step of the way.
Networking and Career Growth
Learn from experienced professionals who bring academic excellence and practical wisdom into the classroom.
STRATEGIC THINKING & DECISION-MAKING
Ethical Leadership & Corporate Responsibility
Financial & Market Analysis
Entrepreneurial & Innovative Mindset
Effective Business Communication
STRATEGIC THINKING & DECISION-MAKING
Ethical Leadership & Corporate Responsibility
Financial & Market Analysis
Entrepreneurial & Innovative Mindset
Effective Business Communication
Individualized Guidance
You will meet with a program advisor to discuss your what sparks your passions and how your interests fit into your larger career goals. Together, you will develop your individualized program—a course of study that is truly you.
Career Pathways
Graduates are equipped for various roles, including:
- Financial Analyst
- Marketing Manager
- IT Systems Manager
- International Trade Specialist
- Entrepreneur
The Human Edge in an AI-Driven World
In a world shaped by AI and constant change, the most valuable skills aren’t just technical—they’re the ability to think, adapt, and create. UWest’s General Education curriculum builds a foundation in critical thinking, communication, and problem-solving, giving you the timeless skills to stay ahead, no matter where the future takes you.
General Education Requirements
Students must complete 51 units of GE coursework across these categories:
| Category | Required Units | Purpose |
| Core Competencies | 15 units | Writing, Speaking, information literacy, and quantitative reasoning |
| Historical Foundations | 6 units | Understanding historical events & cultural contexts. |
| Mathematics & Natural Sciences | 6 units | Practical applications of math and science in daily life. |
| Religion & Philosophy | 6 units | Exploring philosophical and religious traditions, including Buddhist perspectives. |
| Social & Behavorial Sciences | 6 units | Studying human behavior, social structures, and economic systems. |
| Humanities | 6 units | Art, literature, languages, and creative expressions. |
| Wellness | 2 units | Physical and mental well-being, mindfulness, and movement. |
| Service Learning | 1 unit | Hands-on community service experience. |
| Capstone in General Education | 3 units | A final interdisciplinary course integrating GE learning. |
“UWest’s Business Administration program provided me with a unique blend of Eastern and Western business insights. The personalized attention and diverse curriculum prepared me to excel in my career.”
— Alex J., Class of 2023
FACULTY
Chair
Yueyun (Bill) Chen, PhD
Faculty
Chi Sheh, PhD
Meskerem Tadesse, MBA
Adjunct Faculty
Michael Arnold, JD
Peng Chan, PhD
Wen Cheng, PhD
Frederick Ho, MBA, CPA
Murray D. Johannsen
Wuu-Long Lin, PhD
Stephen O’Sullivan, MBA
Suren Sahakyan, MS
Rafael Wu, MBA
Stephen H. Wu, MS
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80% of students receive some form of financial aid. Learn more about financial aid options here!
Application Deadlines:
- Fall Semester: June 15th
- Spring Semester: November 15th
- Summer Semester: April 1st
Required Documents:
- Completed application form
- Official transcripts
- Personal statement
- Two letters of recommendation
MORE INFO:
Start Your Journey
Embark on a transformative educational journey with UWest’s Bachelor of Arts in Business Administration.
